Monday, November 9, 2015

How a Holocaust legacy helped launch the Kind bar brand

By Gabe Friedman for JTA.org

In many respects, the Manhattan headquarters of Kind Snacks — the purveyors of the omnipresent fruit and nut bars found everywhere from health-food stores to office-supply emporiums — are pretty much what you’d expect: Scads of casually dressed millennials mill about sleek, brightly colored rooms adorned with inspirational quotes from the likes of Desmond Tutu and Groucho Marx.

But step into the office of founder and CEO Daniel Lubetzky and there’s a different vibe. The furniture is older, and a Time magazine cover on one wall featuring the face of Anwar Sadat stands out. Lubetzky tells JTA that his desk and the artwork on the walls belonged to his late father, a Holocaust survivor who had a deep effect on his life and business philosophy.

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