Monday, March 25, 2013

One Cook, Thousands of Seders


To Passover cooks parched for new ideas, wandering in a desert of matzo and dried-out brisket, Susie Fishbein is like a tall, icy Coca-Cola — the kosher for Passover kind, made with sugar instead of corn syrup.

Mrs. Fishbein is the author of the popular Kosher by Design cookbooks, which have sold more than 300,000 copies.

“No corn, no grains, no legumes, no seeds — not even mustard or soy sauce for eight days,” she said, searing a rib roast as big as a bread machine in her kitchen in Livingston, N.J. “It’s quite challenging, as a cook.”

She will not be making her famous tricolor matzo balls (colored by spinach, tomato and turmeric) for the Seder this year, and her signature napkin rings made of braided challah are prohibited during Passover.

But she has produced beef roulades with creamy parsnips, molten chocolate soufflés and yet another cookbook, “Passover by Design,” her fifth since 2003. On Tuesday it was the best-selling book in three categories on Amazon.com: holidays, entertaining and kosher foods.

Among strictly kosher cooks, she has an unparalleled following and unparalleled credibility: at ArtScroll/Mesorah, the religious press in Brooklyn that publishes her books, two Orthodox rabbis review her books for Jewish content and kosher law before publication.

A review of her closets reveals no edict limiting the number of platters one woman can own. In all of Mrs. Fishbein’s books, tables drip with feathers and hydrangeas, sparkle with crystal and shimmer with tea lights, tinsel and gold.

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